About Me
I am a creative marketing professional with experience in design, digital media, brand management, and social content creation across higher education and athletics. I earned my M.S. in Digital Media Management from the University of Southern California and graduated Magna Cum Laude. I also previously earned my B.S. in Communication Design with an emphasis in Visual Design and a minor in Business Marketing & Management from California State University, Monterey Bay. I have continued to grow my skills through hands-on roles, graduate studies, and professional training. My work includes social media management, multimedia production, website design, digital campaign support, and collaboration with teams across the university.
I am driven by curiosity and a genuine interest in meaningful, people-centered design. I continually seek new perspectives and opportunities to learn in the marketing and creative fields. I strive to bring thoughtful, inclusive storytelling into my work and value clear communication, collaboration, and steady leadership. My goal is to help create connected and accessible digital experiences through my creative skill set and commitment to continuous growth.
Outside of my desk you can typically find me with my dog, Winston! I also am the head coach for the CSUMB Otter Dance Team and also coach privately.
My Experience
California State University, Monterey Bay
Senior Brand and Marketing Specialist
July 2025 - Present
Develop and implement strategic digital marketing initiatives to strengthen CSUMB’s brand presence and drive audience engagement across platforms
Led end-to-end social media strategy for @CSUMB with 8.7% increase in followership and a 21.7% increase for @OtterAthletics.
Oversaw daily operations of accounts, led content planning, analytics reporting and run paid social media campaigns
Support 95+ campus partners in producing marketing materials and manage all brand assets with licensed vendors and agencies
Collaborate with cross-functional teams on high-impact projects, including website updates, email marketing campaigns, and digital storytelling initiatives
Managed daily workflows for a team of 15+ staff and students, assigning daily tasks and approving deliverables
Brand and Marketing Specialist
January 2025 - July 2025
Execute integrated marketing tasks to support brand visibility and engagement across digital channels
Assist in coordinating and deploying digital campaign deliverables, ensuring timely delivery and consistent brand voice
California Collegiate Athletic Association
Social Media Marketing Manager
November 2023 (Contract)
Managed the CCAA Instagram and Facebook accounts while collaborating with multiple DII Women’s Soccer teams to produce engaging video and photo content
Manny Espinoza Photography
Digital Media Specialist
August 2022 - August 2023
Designed, built, and maintained multiple client websites on Wix and WordPress, managing simultaneous projects for high-profile accounts
Created print-ready business cards, flyers, and marketing assets using Adobe Illustrator, Lightroom, and Photoshop for large-scale commercial production
Graves Elementary School District
Web Designer (Volunteer)
August 2023 - January 2024
Completed 35 hours of community service.
Redesigned an existing website for a better user interface and accessibility.
Created a step by step guide for the staff to recreate features and maintain the website to the same standard.
Jr. Marketing Specialist
July 2024 - January 2025
Designed and produced multi-format print and digital content utilizing graphic, web, photo, and video expertise
Developed 65+ templates and optimized tools to help campus partners produce consistent, on-brand materials
Supported production workflows by preparing files, coordinating revisions, and ensuring accuracy
Social Media and Multimedia Intern
September 2023 - July 2024
Created and curated engaging content for Instagram, Twitter, Facebook, LinkedIn, and TikTok to boost visibility and engagement
Collaborated with campus departments to produce multimedia content aligned with organizational goals
Dance/Coaching Experience
California State University, Monterey Bay
Otter Dance Team Head Coach
August 2024 - Present
Lead and mentor the Otter Dance Team at Cal State Monterey Bay while fostering a culture of self-improvement, discipline, and school spirit
Assist in choreographing routines for up to 20 dancers for campus and community events
Oversee weekly team practices and support team organization, communication, and scheduling
Encourage confidence, unity, and pride while representing CSUMB with energy and excellence
Private Coaching (Carmel High School)
Private Personal Dance Coach
October 2025 - Present
Provide one-on-one coaching focused on developing strong technique, performance skills, and confidence
Create personalized lesson plans tailored to the dancer’s goals and current skill level
Offer detailed feedback and corrections to support continual improvement
Build a supportive and motivating environment that encourages dedication and self-expression
Help prepare the dancer for team auditions, performances, and individual growth milestones
Monterey Bay Academy of Gymnastics
Gymnastics Coach
August 2022 - November 2024
Taught a range of gymnastics classes from Baby and Me sessions through USAG Level 2
Developed age-appropriate lesson plans that focused on foundational skills, safety, and confidence building
Guided students through proper technique, strength development, and flexibility training
Shirley Winters Ballet
Ballet Instructor
December 2019 - September 2022
Provided attentive supervision and instruction to children ages 2 to 18 while supporting the Director and Ballet Mistress in daily studio operations
Guided dancers through engaged movement and offered constructive corrections to promote healthy technique and growth
Assisted with front desk responsibilities, including emails, phone calls, and helping parents with registration