About Me

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I am a creative marketing professional with experience in design, digital media, brand management, and social content creation across higher education and athletics. I earned my M.S. in Digital Media Management from the University of Southern California and graduated Magna Cum Laude. I also previously earned my B.S. in Communication Design with an emphasis in Visual Design and a minor in Business Marketing & Management from California State University, Monterey Bay. I have continued to grow my skills through hands-on roles, graduate studies, and professional training. My work includes social media management, multimedia production, website design, digital campaign support, and collaboration with teams across the university.

I am driven by curiosity and a genuine interest in meaningful, people-centered design. I continually seek new perspectives and opportunities to learn in the marketing and creative fields. I strive to bring thoughtful, inclusive storytelling into my work and value clear communication, collaboration, and steady leadership. My goal is to help create connected and accessible digital experiences through my creative skill set and commitment to continuous growth.

Outside of my desk you can typically find me with my dog, Winston! I also am the head coach for the CSUMB Otter Dance Team and also coach privately.

My Experience

California State University, Monterey Bay

Senior Brand and Marketing Specialist

July 2025 - Present

  • Develop and implement strategic digital marketing initiatives to strengthen CSUMB’s brand presence and drive audience engagement across platforms

  • Led end-to-end social media strategy for @CSUMB with 8.7% increase in followership and a 21.7% increase for @OtterAthletics.

  • Oversaw daily operations of accounts, led content planning, analytics reporting and run paid social media campaigns

  • Support 95+ campus partners in producing marketing materials and manage all brand assets with licensed vendors and agencies

  • Collaborate with cross-functional teams on high-impact projects, including website updates, email marketing campaigns, and digital storytelling initiatives

  • Managed daily workflows for a team of 15+ staff and students, assigning daily tasks and approving deliverables

Brand and Marketing Specialist

January 2025 - July 2025

  • Execute integrated marketing tasks to support brand visibility and engagement across digital channels

  • Assist in coordinating and deploying digital campaign deliverables, ensuring timely delivery and consistent brand voice

California Collegiate Athletic Association

Social Media Marketing Manager

November 2023 (Contract)

  • Managed the CCAA Instagram and Facebook accounts while collaborating with multiple DII Women’s Soccer teams to produce engaging video and photo content

Manny Espinoza Photography

Digital Media Specialist

August 2022 - August 2023

  • Designed, built, and maintained multiple client websites on Wix and WordPress, managing simultaneous projects for high-profile accounts

  • Created print-ready business cards, flyers, and marketing assets using Adobe Illustrator, Lightroom, and Photoshop for large-scale commercial production

Graves Elementary School District

Web Designer (Volunteer)

August 2023 - January 2024

  • Completed 35 hours of community service.

  • Redesigned an existing website for a better user interface and accessibility.

  • Created a step by step guide for the staff to recreate features and maintain the website to the same standard.

Jr. Marketing Specialist

July 2024 - January 2025

  • Designed and produced multi-format print and digital content utilizing graphic, web, photo, and video expertise

  • Developed 65+ templates and optimized tools to help campus partners produce consistent, on-brand materials

  • Supported production workflows by preparing files, coordinating revisions, and ensuring accuracy

Social Media and Multimedia Intern

September 2023 - July 2024

  • Created and curated engaging content for Instagram, Twitter, Facebook, LinkedIn, and TikTok to boost visibility and engagement

  • Collaborated with campus departments to produce multimedia content aligned with organizational goals

Dance/Coaching Experience

California State University, Monterey Bay

Otter Dance Team Head Coach

August 2024 - Present

  • Lead and mentor the Otter Dance Team at Cal State Monterey Bay while fostering a culture of self-improvement, discipline, and school spirit

  • Assist in choreographing routines for up to 20 dancers for campus and community events

  • Oversee weekly team practices and support team organization, communication, and scheduling

  • Encourage confidence, unity, and pride while representing CSUMB with energy and excellence

Private Coaching (Carmel High School)

Private Personal Dance Coach

October 2025 - Present

  • Provide one-on-one coaching focused on developing strong technique, performance skills, and confidence

  • Create personalized lesson plans tailored to the dancer’s goals and current skill level

  • Offer detailed feedback and corrections to support continual improvement

  • Build a supportive and motivating environment that encourages dedication and self-expression

  • Help prepare the dancer for team auditions, performances, and individual growth milestones

Monterey Bay Academy of Gymnastics

Gymnastics Coach

August 2022 - November 2024

  • Taught a range of gymnastics classes from Baby and Me sessions through USAG Level 2

  • Developed age-appropriate lesson plans that focused on foundational skills, safety, and confidence building

  • Guided students through proper technique, strength development, and flexibility training

Shirley Winters Ballet

Ballet Instructor

December 2019 - September 2022

  • Provided attentive supervision and instruction to children ages 2 to 18 while supporting the Director and Ballet Mistress in daily studio operations

  • Guided dancers through engaged movement and offered constructive corrections to promote healthy technique and growth

  • Assisted with front desk responsibilities, including emails, phone calls, and helping parents with registration