Marketing & Design
Past Projects
Foundation Annual Report Magazine
Foundation of Cal State Monterey Bay
As the Lead Designer for the Cal State Monterey Bay Foundation Annual Report Magazine, I helped direct the visual strategy and execution of the Foundation’s annual publication. This magazine celebrates the impact of philanthropy on student success, community engagement, and features inspiring donor stories, giving society recognitions, and highlights of strategic initiatives that support the mission of the Foundation and CSUMB.
This publication was printed professionally and mailed to approximately 1,000 donors, community members, and university stakeholders. I collaborated closely with the University Advancement team, writers, and photographers to ensure the design amplified narrative storytelling while maintaining strong alignment with the CSUMB brand identity.
Alumni Sticker Mailer Cards
Alumni Association, Cal State Monterey Bay
As the Lead Designer for the Cal State Monterey Bay Foundation Annual Report Magazine, I helped direct the visual strategy and execution of the Foundation’s annual publication. This magazine celebrates the impact of philanthropy on student success, community engagement, and features inspiring donor stories, giving society recognitions, and highlights of strategic initiatives that support the mission of the Foundation and CSUMB.
This publication was printed professionally and mailed to approximately 1,000 donors, community members, and university stakeholders. I collaborated closely with the University Advancement team, writers, and photographers to ensure the design amplified narrative storytelling while maintaining strong alignment with the CSUMB brand identity.
Campus Banners
Enrollment Management and Student Affairs
I designed a collection of 65 campus feather flags for Enrollment Management and Student Affairs, introducing a fresh visual identity that aligned with the university’s updated brand. These flags represented campus majors, programs, and student organizations, creating a cohesive and eye-catching presence across university events and high-traffic areas. This project required thoughtful layout design, consistent branding, and collaboration with multiple departments to ensure accuracy and representation. The final collection strengthened CSUMB’s campus visibility and provided a vibrant, unified look for prospective student outreach and community engagement.
Social Media Graphics
University Communications
I created dynamic social media story graphics for the CSUMB and Otter Athletics accounts, designing content that captured attention and strengthened audience engagement. These graphics supported campus announcements, athletic highlights, event promotions, and brand storytelling, all while maintaining consistency with university and athletics visual guidelines. By blending bold typography, cohesive layouts, and platform-specific best practices, I helped elevate the online presence of both accounts and enhance real-time communication with students, fans, and the campus community.
